Apple is introducing a new iMac model today with a $1,099 price point. That’s $200 less than the usual starting price for Apple’s all-in-one computer, and it follows a similar price cut given to the MacBook Air earlier this year. The new 21.5-inch base model ships with a slower 1.4GHz Intel Core i5 processor than usual, a trade off that clearly enables Apple to price the iMac more competitively. Apple’s previous low-end iMac featured a 2.7GHz Intel Core i5 processor, and that model is still available for $1,299.
There’s no other major changes to the new low-end iMac model, with the same design and base specifications included, but it does appear that you’re not able to change and customize the 8GB of RAM that ships with the system. It’s not immediately clear why Apple has opted for a new iMac model, but the cheaper addition could help the company compete more aggressively with Windows-based all-in-one computers from Lenovo, HP, and others.
The newest version of the 21.5-inch iMac starts at $1,099 and is currently available through the company’s online store, retail stores and select authorized resellers, Apple said.
Apple has introduced a new 21-inch iMac that lowers the cost of entry to a more palatable $1,099 (£899 in the UK). As you’d expect, though, there are a few catches involved in saving that much cash. To start with, you’re getting the same low-voltage, 1.4GHz Core i5 processor that you find in the MacBook Air- this isn’t a powerhouse by any stretch. You’ll also have to make do with a 500GB hard disk, although you can spring for 1TB disks (including a Fusion Drive) or a 256GB solid-state drive. The move isn’t going to please those who were hoping for a full refresh of the iMac line, but that may not happen until Intel launches desktop-class Broadwell processors. This system will mostly be appealing to schools and anyone else who wants a complete Apple desktop for the lowest price possible.
Previously, the lowest priced iMac started at $1,299. That model is still available. The new model has half the hard-drive space and about half the speed of the $1,299 option, and it has a different graphics chip. Apple’s last breakthrough product was the iPad, which made its debut in 2010.
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